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Written by

Samantha Robert

Toronto digital marketing tips.

How Web Page Builders for WordPress are Changing the Web Design Industry

Awesome Web Designs favicon

Written by

Samantha Robert

How Web Page Builders for WordPress are Changing the Web Design Industry

The Internet has quickly become an essential part of life, with most businesses making the switch to online marketing. Whatever type of business you’re in, having a website enables more clients to discover you, and easily allows them to learn more about you and what you offer. Surprisingly though, some stats reveal that as many as 33% of companies may not currently have a functioning website

Knowing where to start can be hard. If you’re someone with limited time and no coding skills, creating your own website from scratch can be intimidating. For some it’s simpler to put off this task and continue trusting you can get by without a website. 

The truth is, having a functioning website is an important asset to your business. Thankfully, with the help of professional web designers and some of the great page building tools now available, it’s more attainable than ever to have a great WordPress website

Here are a couple of the principle advantages of using these expert tools on your website:

Building a website is faster than ever before

Most people think about the cost involved in establishing a website, when they should also be considering how much money it’s costing their business to not have a website ready for sales. Every customer that cannot find you online is a missed opportunity for revenue. Furthermore, if those customers are finding your competitors instead, you’re losing traffic and sales to them.

With advanced tools now available to them, web designers are able to get functional websites up and running quicker than having to design them from scratch. Once hiring a professional, these time saving capabilities leave you with less down time without a website.

It’s more cost-effective than designing from scratch

There is a lot of effort that goes into the process of creating a professional website beyond just design, which is why it’s advisable to hire an expert. However, when using page builder tools with WordPress it allows your designer to be more efficient with their time. Saving time ultimately saves you money when they are scoping out the work that is involved in establishing a website.

The cost of the page builder tools themselves, and associated add-ons are far more affordable than having to hire a professional coder. Your web designer will be able to advise you on what is best to invest in, and what will help the functionality of your website. For example, Woocommerce allows you to have a full e-commerce website for a fraction of the cost of having a team build one from the ground up.

Web experts can customize to your brand

With page builder tools it’s easier to visualize the layout and function of a website. With this, a web designer can get specific in matching the look and feel of your website to the characteristics of your brand, when creating your site.

For an example of this, read more about the project Awesome Web Designs built for Instagram Influencer & personal branding expert Violeta Lujan.

Dynamic tools in web design also allow you to create a superior user experience when visiting your website. As website creation goes beyond just design, your web expert will be able to work with you to ensure that it functions in the exactly the way you need it to in order to reach your customers and create sales.

Easy to maintain on your own

Some platforms require coding experience to make even minor changes to your website. With WordPress being such a popular platform, their page builder tools are designed to be user-friendly above all else. Once a web expert has helped setup your website to ensure it looks and performs its best, these tools make it easy for you to update it as necessary without needing tons of experience, or extensive training.

After your website is complete, your web expert will be able to easily advise you on how to navigate the tools, should the need arise. Most people are able to grasp the basic concepts in no time!

Customization options are extensive

Some feel as though templates and pre-created layouts don’t allow their websites to stand out when that couldn’t be farther from the truth. There are a wide variety of characteristics your web designer is able to implement in order to make your website look unique and polished.

A few examples of options you are able to customize include:

  • Color palettes
  • Text styles & fonts
  • Page types – contact form, photo gallery, information page etc.
  • Elements – photo, video, content, branding
  • Layout – the arrangement of components the page

Additionally, the components that exist on each page are unique in their purpose to illustrate your brand and business (pictures, content, illustrations, structures, maps, mailing list, videos, social media posts, and so forth.)

Even working with pre-structured layouts, there are still a magnitude of options available to make your website authentic, and one of a kind.

Narrows down the endless options available

Even within the options of page building tools themselves, there are a number of choices and alternative tools available to help create a great website. Starting from completely blank however, without the use of page builders the options are literally endless. With nothing to start from it can lead to option overwhelm and could result in your website not being what you want – costing you time and money.

When using expertly created tools, your web designer will be able to advise you on the best option and translate your idea into design. Example templates and pre-created layouts are great points of reference to start from that can then be tailored to an individual need.

Easy access for team members

Many people are familiar with the WordPress platform and basic navigation. With the use of it’s page building tools, you can have a powerful website built on a user friendly platform that allows your whole team simple access.

The backend of WordPress websites are easily accessible and can be adapted for a team scenario. It allows you to assign multiple roles including administrator, editor, author, etc. for publishing blog posts and editing content.

Layouts are optimized for effective viewing

Experts have used years of website best practice knowledge into building these tools and layouts. From eye-catching titles, expertly placed hero images, compelling call to actions and efficient social media links, your web designer will have all the tools at their disposal to ensure your website is the best it can be.

Based on the goals and function of your website, a web expert will be able to choose a layout that is best suited for you. This allows you to have more control over the look of the finished product, than by starting from a blank screen and building everything from code.

Ensure your website is mobile-friendly

With mobile capabilities being as advanced and accessible as they are these days, most people view websites from their cell phones and tablets instead of a desktop computer. As such, this plays a big factor in the design and function of your website.

Some templates and elements do not translate well on to mobile versions of websites. They can inhibit visibility of photos or text, or even restrict the functionality of certain pages. Having expertly crafted tools available helps to ensure that your website works as well on a mobile device as it does on a desktop. A web expert will also work to assure the mobile version of your website is responsive.

Make your website dynamic

As previously mentioned, there are a number of elements that can be added with the use of page building tools to make your website unique. Having a great mix of elements, including photo galleries, social media links, blog posts, etc. can vastly improve the user experience of your visitors. Having dynamic elements that cause people to stay on your website also helps its performance and SEO ranking.

The options available to make your website dynamic are extensive. With the help of a web expert you can add things such as blog excerpts, videos, sales funnels, and exclusive password protected pages easily.

Page builders make web design more accessible for clients

WordPress page building tools are being used throughout the web design industry to make things more efficient and accessible to consumers. Their use allows web designers to be effective with their time and to offer a more extensive level of functionality on the websites they create, thus making professional web design more affordable for their clients.

Although the tools are considered user friendly, having a specialist to advise you and create a proper design will ensure that you are making the most of their capabilities. These tools are revolutionary to website design, and will ensure that businesses have excellent websites for years to come.

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Beaver Builder, the best drag and drop WordPress page builders

Beaver Builder is a premium drag and drop page builder plugin for WordPress.

In our opinion, it is by far the best WordPress page builder in the market. Here is why:

  • It is extremely fast and comes with a built in onboarding tour to help you quickly familiarize with their interface.
  • Beaver Builder comes with a live drag and drop interface. You get to see all your changes as you add them by simply dragging elements from the right sidebar and dropping them on your page. You can click on any element on a page to edit its properties.
  • There are modules that let you add almost everything you may want including sliders, carousel, backgrounds, content blocks, buttons, and more.
  • It also comes with over 30 finely designed templates for landing pages that makes it super-easy and super-fast to create stunning website layouts.
  • We find Beaver Builder to be very beginner friendly. Check out this tutorial on how to create custom WordPress layouts with Beaver Builder.
  • Wondering if it’s compatible with the new WordPress version? Yes, it is.
  • Beaver Builder has been updated well along the Gutenberg project. So, it works fine with your new Gutenberg editor.
  • Pricing: Starting from $99 for Unlimited Sites.

In conclusion, Beaver Builder is the easiest page builder option in the market. It comes with pre-made templates to help you get started. The ability to customize every little detail makes it the perfect solution for WordPress users.

This blog is a place for everyone who is interested in marketing, whether you are a professional web designer, marketer or business entrepreneur. If you want to be part of our digital marketing journey, sign up for more awesome web design tips and tricks.

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